Revamping the Digital Presence of an Oil & Petroleum Company

Revamping the Digital Presence of an Oil & Petroleum Company

Company Overview

Integration Of Multiple Websites To Enhance Branding And User Experience With Liferay DXP

Consolidating Websites and Driving Business Agility

Our client is a prominent energy company with a global presence that delivers sustainable oil products and services to customers worldwide. The company’s offerings include gasoline, diesel, jet fuel, LPG, bitumen, and lubricants, as well as fuel cards, fuel management, and aviation refuelling services. In addition to its downstream activities, the company also invests in upstream exploration and production activities. The company has interests in oil and gas fields in Africa, Latin America, and the Middle East. Our client is committed to corporate social responsibility and sustainability, and their efforts reflect this.

Business Challenges

  • Inconsistent Branding And User Experience

    The client’s various businesses and operations in different countries required the creation of multiple websites. However, due to the lack of uniformity, this resulted in inconsistent branding and user experience.

  • Lack Of Standardised Data

    Inconsistency in data management resulted in longer turnaround times for changes. This also led to a greater reliance on IT for data management due to the lack of standardised data.

  • Increased Costs In Maintenance, Development, And Branding

    Ultimately, all of the factors mentioned above led to greater expenses for maintenance, development, and branding. To tackle this we needed to find solutions for all of these challenges.

Business Solution

Facilitating Web Presence And Enhancing Security

To ensure consistency in branding and user experience, multiple websites were consolidated onto a single platform using Liferay DXP. The platform’s security was strengthened with the implementation of Liferay DXP Cloud.

Personalization And Consistent Experiences

Leveraging Liferay DXP's 00TB functionalities, such as Content Management System, Multilingual Support, Integration Capability, Search, and other modules, helped to personalize and create consistent experiences.

Integration Of Map

Additionally, map integration was utilised to provide comprehensive information about business location and its presence.

Explore our offerings kyc-img

Conclusion

Our client, a global energy company, faced the challenge of inconsistent branding and user experience due to multiple websites in different countries. This resulted in higher expenses for maintenance and development, longer turnaround times for changes, and increased dependence on IT for data management. We helped them solve these issues by using Liferay DXP. It enabled consolidation of multiple websites onto a single platform, leading to a decrease in overall cost, three times faster turnaround time for changes, and a 60% reduction in management/maintenance time for microsites. This efficient platform enabled smooth operation even during times of high traffic, leading to an increase in revenue.

 

Applied Technologies

Azure VM

DXP 7.3

PostgreSQL

Liferay

Transform Your Business With Digital Enterprise Solutions

Contact us

Our Offices

AHMEDABAD, INDIA

401, One World West, Nr. Ambli T-Junction 200, S P Ring Road, Bopal, Ahmedabad, Gujarat 380058

UK

Kemp House 160 City Road, London, United Kingdom EC1V 2NX

GERMANY

Nürnberger Str. 46 90579 Langenzenn Deutschland

AUSTRALIA

Level 36 Riparian Plaza, 71 Eagle Street, Brisbane, QLD 4000

USA

4411 Suwanee Dam road, Bld. 300 Ste. 350 Suwanee GA, 30024

SOUTH AFRICA

Cube Work Space, 24 Hans Strijdom Avenue, Cape Town

Mahindra DUBAI, UAE

B 503 Sama Tower, Sheikh Zayed Road, United Arab Emirates

CANADA

34 Applegrove Ct. Brampton ON L6R 2Y8