Revamping the Digital Presence of an Oil & Petroleum Company

The client’s various businesses and operations in different countries required the creation of multiple websites. However, due to the lack of uniformity, this resulted in inconsistent branding and user experience.

Inconsistency in data management resulted in longer turnaround times for changes. This also led to a greater reliance on IT for data management due to the lack of standardised data.

Ultimately, all of the factors mentioned above led to greater expenses for maintenance, development, and branding. To tackle this we needed to find solutions for all of these challenges.

To ensure consistency in branding and user experience, multiple websites were consolidated onto a single platform using Liferay DXP. The platform’s security was strengthened with the implementation of Liferay DXP Cloud.

Leveraging Liferay DXP's 00TB functionalities, such as Content Management System, Multilingual Support, Integration Capability, Search, and other modules, helped to personalize and create consistent experiences.

Additionally, map integration was utilised to provide comprehensive information about business location and its presence.

Liferay’s efficient website performance enabled smooth operation even during a sudden surge in traffic. Additionally, the enhanced user experience and consistent branding optimised overall processes, leading to an increase in revenue.