Case Study

Expert-Verified One-Stop Destination for Baby Care Products


Company Overview

Doctor-Recommended Baby Care Products

Docura, a portmanteau of "Doctor" and "Curated," is a carefully picked collection of baby care products by two of the industry's leading pediatricians.

Docura isn't just an online store of baby care items but a vetted and thoroughly filtered curation of products that conform to the highest standards of baby care. The market is full of baby care products, but only a few are safe or beneficial—which is what propelled the idea for Docura. The website aims to elevate the baby care experience by providing parents with access to only the safest and best baby care products on the market.


Business Challenges

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    Market Gaps

    There was an inherent gap in the baby care market. Parents constantly look for baby care products that are not just safe but doctor-approved before they decide to make a purchase. Our client needed a website that could sell baby care products online that are vetted by leading pediatricians in the industry.

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    Lack of User-Centric Solutions

    There was a need for blogs, forums, and social media buttons to promote customers' engagement with the brand and with each other. Our client wanted to create a customer community at the store where parents can connect and discuss feedback about baby care and other topics.

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    Lack of Dynamism

    Our client stressed the need for a website that was easy to browse, delivering a seamless shopping journey from start to finish. The website needed to be responsive so that visitors from phones, tabs, or other devices could enjoy the same high-quality user experience, regardless of the technologies incorporated in developing it.


Business Solution


Developing a Comprehensive, Niche Web Store

We assembled a team of web developers to deliver a comprehensive, cross-browser compatible web store built from the ground up with secure eCommerce ecosystems. The focus was on optimization for performance, responsiveness, and loading speeds.


Incorporating Goal-Oriented Features

Our team developed the features using a combination of PHP, Laravel 8, and MySQL databases. We delivered key features that resonated with the client's goals, like user-centric design, regular compliance, responsiveness, customer support, feedback, ratings, and reviews. We implemented improvements by gathering user feedback.



Customer-Oriented Approach

Our team closely collaborated with users and collected their feedback while implementing an agile approach to incorporate dynamic improvements to the final product. Teamwork with expert UI designers to achieve a website that was user-centric, performant, and intuitive for the frontend.

Online Store-for Doctor-Recommended Baby Care Products

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The qualitative results from the Docura website have been positive and encouraging. The data for website effectiveness has been gathered through firsthand surveys, reviews and feedback conducted directly with customers. Customer feedback has enabled Docura to understand the experiences customers liked, their preferences, and their perception of the website and its products. Docura has also monitored social media engagement and brand sentiment generated online. An analysis of user interaction with content and through product reviews has helped the brand assess the effectiveness of the website and pinpoint the areas for improvement. Overall, the customers are satisfied and experiencing a seamless shopping journey for doctor-vetted baby care products.


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