How to Accelerate Digital Transformation using Digital Adoption Strategy

‘Work from home’ is not just a buzzword, it has already become the next normal in the corporate world. In this pandemic age, it is highly difficult for companies to survive amid global turmoil and WFH policy in place. What makes things more complicated is the fact that companies have to adopt a completely new working style in the post-COVID age.

It is imperative for companies to focus on defining digital strategies in line with a changing business scenario, customer expectations, and market trends. In other words, a digital adoption strategy needs to be defined for business process management to ensure a seamless workflow.

Let’s dig into this topic in detail now.

A digital adoption strategy can be considered the first step toward digital transformation. These days, many entrepreneurs are familiar with these terms and some of them are already in process of implementing a digital adoption strategy. An official survey has revealed that 87% of businesses consider digital transformation as their top priority. However, the road to digital transformation is full of hurdles. These hurdles can slow down the transformation.

Basics of Customer Communication Management

Effective customer communication holds a key to survival and thriving in this turbulent time. The right customer communication strategy addresses the core objectives like reduced customer acquisition costs, maximizing the value of every customer, and improved retention rate. Customer Communication Management (CCM) is, therefore, a set of technology solutions that assist enterprises to achieve these objectives.

CCM takes care of every aspect related to customer communication including content creation, enterprise content management, personalized experience, and multi-channel distribution of different forms of content. CCM acts as an integrated solution and bridges the gap between the company and its customers.

Higher dependency on vendors for implementing minor changes to the business system can increase the cost and waste time. CCM tools can overcome this issue effectively and empower business persons to manage customer communications efficiently.

Data-rich industry sectors like banking, retail, and eCommerce have to deal with volumes of transactional documents on a 24/7 basis. The document management system, connected with the customer communication system can work wonders by providing customers with bank statements, invoices, etc. in real-time. Also, companies can offer marketing collaterals to promote their products or services with ease.

Simply put, a properly implemented CCM solution can bring significant benefits to any enterprise. Here we make a list of some of the top benefits of customer communication management.

Key Challenge of Digital Transformation

Digital transformation drives changes in the company’s core processes. It disrupts business process management by reducing paperwork and increasing automation. Digital transformation strategy is mainly associated with the changes in various operational and non-operational activities. The company management can expect flawless services and a rich customer experience from digital transformation.

• Lack of expertise
• Lack of support from employees
• The rigidity of the organizational structure
• Absence of a long-term strategy and roadmap
• Budgetary constraints

In the current situation, the market has remained highly competitive and the customers are fully acquainted and tech-savvy. It is, therefore, necessary for the company to segregate itself from its competitors. There, an advanced Alfresco enterprise content management system and other digital transformation techniques can lend a helping hand and assist entrepreneurs to enhance the customer experience. The digital adoption strategy ensures frictionless transactions with a customized and multichannel journey for every customer. Seamless communication, real-time support, quick execution, and exceptional customer services are some of the building blocks of the digital adoption strategy that can make the digital transformation of your organization successful.

Digital Adoption Strategy and Flexibility

When it comes to digital transformation, the change is slow but perceptible. However, you may face resistance at a minute level, when employees do not want to move away from their natural processes or comfort zones. At times, your teammates may not determine how to cope with an entirely different set of principles and protocols. For example, what if you introduce a robust document management system in a paperwork-dominated business? You may get some resistance initially.

Digital transformation or digitalization is basically a change in the way we work, collaborate, and serve our customers. The digital adoption strategy adds flexibility and innovation to the entire process of digital transformation. Companies have to test various software solutions for accumulating data to customize the journey of their customers or clients. The data can help companies make informed decisions in real-time.

Digital transformation can make businesses agile, scalable, and flexible for implementing changes. It can enhance the ecosystem in favor of customers. The digital adoption strategy, on the other hand, can help companies make their employees ready for upcoming changes and improved processes.

Concluding Lines

The recent pandemic period has brought drastic changes in people’s necessities and expectations. The corporate world also undergoes a turbulent time amid social distancing and other protocols. There, digital transformation has become more necessary to adopt than ever for modern businesses. The right digital adoption strategy can make the digital transformation seamless and smooth for businesses.